Become a Certified In-Store Stylist and Personal Shopper

Why In-Store Styling & Personal Shopping is Booming Right Now

Customer Expectations Are Changing. Brands Are Struggling to Keep Up. A New Career Field Is Emerging.

73% of shoppers now expect personalized styling guidance when they shop, but most stores aren't equipped to provide it (EMarketer, Shopify, Accenture)

India's fashion retail industry is worth ₹47,000+ Crores and brands are investing heavily in customer experience to stay competitive in a crowded market

Research shows customers spend 3-5X more when they receive professional styling assistance compared to shopping alone (Retail industry studies)

Poor customer experience costs the industry $4.7 trillion globally, with 78% of buyers switching brands after bad service, driving urgent need for skilled professionals (PwC, Qualtrics)

Fashion brands are now hiring trained in-store stylists and personal shoppers to bridge the gap between customer expectations and in-store reality, creating opportunities that didn't exist five years ago

This is a skill-based career path where formal training and certification matter more than fashion degrees, opening doors for people from all backgrounds

*Conditions apply.
WHAT YOU CAN OFFER AS AN IN-STORE STYLIST AND PERSONAL SHOPPER?
icon
Time-Saving Solutions
icon
Occasion Shopping
icon
Wardrobe Planning & Organization
icon
Cost-Effective Shopping
icon
Virtual & In-Store Services
icon
Trend Guidance & Styling Tips
icon
Creation of New Looks
icon
Boosted Confidence
icon
Recommendations Based on Body Type
What Can You Expect to Learn From This Course?

This course provides a comprehensive foundation in styling and personal shopping, blending design principles with customer psychology to create impactful experiences. Here’s an overview of what you can expect:

  • In-Store Styling

    Introduction to In-Store Styling and Personal Shopping

    Overview of the roles and opportunities in the fashion retail and personal shopping industry.

  • Design Elements

    Elements and Principles of Design for Personalized Styling

    Applying design elements and principles to enhance styling options and customer engagement in retail.

  • Wardrobe Styling

    Cluster Planning and Wardrobe Styling

    Helping customers create versatile wardrobe clusters and recommending looks for different occasions.

  • Retail Success

    Personal Grooming for Stylists and Customers

    Ensuring professional presentation for stylists and guiding customers on grooming for different settings.

  • Retail Success

    Online Styling and Virtual Personal Shopping

    Going beyond offline styling, learn to adapt styling skills for online platforms and virtual shopping assistance.

  • Retail Success

    Maternity Styling

    Specialized techniques for styling expecting mothers with comfort, elegance, and body-positive approaches throughout their pregnancy journey.

  • Clothing Cues

    Clothing Cues in Retail

    Understanding how clothing communicates style, trends, and personality for different individuals.

  • Body and Face Shapes

    Styling for Body and Face Shapes

    Identifying body and face shapes of customers and recommending suitable clothing, accessories, and overall looks.

  • Retail Success

    First Layer - The Inner Wear Essentials

    Understanding the foundation of great styling through proper undergarments, shapewear, and base layers for different body types and outfits.

  • Retail Success

    Communication Skills and Luxury Client Styling

    Building trust and rapport with clients by asking intelligent questions around clients’ budgets, expectations, and preferences.

  • Retail Success

    Art of Accessorizing and Jewellery Styling

    Mastering the art of selecting and styling accessories, jewellery, scarves, belts, and bags to complete and elevate any look.

  • Retail Success

    Visual Merchandising

    Creating compelling in-store displays and product presentations that attract customers and drive sales through strategic styling.

Our Accreditation

City & Guilds is a leading global skills development organization based in the United Kingdom, with a legacy dating back to 1878. Operating in over 100 countries, it provides internationally recognized qualifications and certifications that empower individuals and enhance workforce capabilities across industries. City & Guilds is trusted by employers, governments, and educational institutions for setting world-class benchmarks in vocational education and training.

The Retail Associated Skill Council of India (RASCI) is a government-recognized Sector Skill Council under the Ministry of Skill Development and Entrepreneurship (MSDE). It has been established by the Retailers Association of India (RAI) and is affiliated with the National Skill Development Corporation (NSDC). RASCI is responsible for setting occupational standards, developing skill frameworks, and certifying professionals in the retail sector, ensuring alignment with India’s national skill ecosystem.

Conselle Institute of Image Management, USA, is Judith Rasband’s Image Consulting Company. She is one of the senior-most Image Consultants in the world with over 40 years of international Image Consulting experience. ICBI uses and builds on the curriculum of Conselle for its courses. All certificates of Image Consulting programs and In-Store Styling & Personal Shopping Program offered by ICBI are co-branded with Conselle as curriculum partner.

This Opportunity is Perfect for You If...

You're a young job seeker or recent graduate looking for a creative, people-facing career with real growth potential

You're exploring career options beyond traditional corporate jobs and want something in the fashion/retail space

You're a fashion designer or boutique owner who wants to add styling services to increase revenue and client satisfaction

You have a passion for fashion but don't know how to turn it into a real income-generating career

You're considering a career change into something creative, fulfilling, and actually in-demand

Our Stylists and Personal Shoppers in Action

Chitrakshi Vij

Chitrakshi Vij
Earned Rs. 15,000 for each day of in-store styling and personal shopping work at a reputed fashion retail brand

Vibhinta Verma

Vibhinta Verma
Earned Rs. 15,000 for each day of in-store styling and personal shopping work at a reputed fashion retail brand

Dhara Pabari

Dhara Pabari
Earned Rs. 15,000 for each day of in-store styling and personal shopping work at a reputed fashion retail brand

Upasna Lalwani

Upasna Lalwani
Earned Rs. 15,000 for each day of in-store styling and personal shopping work at a reputed fashion retail brand

Komal Marathe

Komal Marathe
Earned Rs. 15,000 for each day of in-store styling and personal shopping work at a reputed fashion retail brand

Manisha Nagrath

Manisha Nagrath
Earns Rs.1,50,000 per month for 12 days of in-store styling work every month for a leading fashion retail brand.

Shreya Samtani

Shreya Samtani 
Earned Rs. 12,000 for each day of in-store styling and personal shopping work at a reputed fashion retail brand

Komal Biyani

Komal Biyani
Earned Rs. 12,000 for each day of in-store styling and personal shopping work at a reputed fashion retail brand

Gunesha Dhatt

Gunesha Dhatt 
Earned Rs. 12,000 for each day of in-store styling and personal shopping work at a reputed fashion retail brand

Our In-Store Stylists and Personal Shoppers in Action

stylists-and-personal-shoppers-in-action-15
stylists-and-personal-shoppers-in-action-16
stylists-and-personal-shoppers-in-action-1
stylists-and-personal-shoppers-in-action-2
stylists-and-personal-shoppers-in-action-3
stylists-and-personal-shoppers-in-action-4
stylists-and-personal-shoppers-in-action-5
stylists-and-personal-shoppers-in-action-6
stylists-and-personal-shoppers-in-action-7
stylists-and-personal-shoppers-in-action-8
stylists-and-personal-shoppers-in-action-9
stylists-and-personal-shoppers-in-action-10
stylists-and-personal-shoppers-in-action-11
stylists-and-personal-shoppers-in-action-12
stylists-and-personal-shoppers-in-action-13
stylists-and-personal-shoppers-in-action-14
stylists-and-personal-shoppers-in-action-15
stylists-and-personal-shoppers-in-action-16
stylists-and-personal-shoppers-in-action-1
stylists-and-personal-shoppers-in-action-2

Trusted by Leading Brands

Get Program Details